EU AI Transparency Rules Now in Force Across Poland and Europe
Starting August 2, Polish businesses must comply with new EU AI Act requirements for disclosing artificial intelligence use, synthetic content, and deepfakes, with fines up to €15 million.
From August 2, 2026, transparency requirements apply to areas including human interaction with AI, synthetic content, deepfakes and certain texts concerning matters of public interest. Providers of tools generating text, images, audio or video should apply machine-readable markings, while businesses publishing relevant materials remain responsible for visible disclosure.
Fines may reach EUR 15 million or 3% of worldwide annual turnover. A transition period until 2 December 2026 applies to certain systems already placed on the market.
Companies investing in Poland need to prepare for new AI Act transparency duties, broader PIP inspection powers, KSeF references in split payments, a reformed MDR regime and closer scrutiny of company-car VAT deductions. Companies should map their AI tools, determine which outputs require disclosure and appoint a person responsible for approval and documentation.
For foreign businesses and tech workers: If your employer uses AI tools—chatbots, content generators, deepfake detection, or recommendation systems—ensure your organisation has documented its AI processes and disclosed them appropriately. Failure to comply after the transition window could result in substantial penalties. Non-compliance can also trigger PIP labour inspections.
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